Created back in 1988, this press kit got an early start on building the hype surrounding "Batman". Since the movie was still filming at the time this was created, the kit is more of an elaborate licensing overview rather than your standard film press kit. With most of the attention being put towards creating a coordinated event across multiple platforms, this kit is an amazing look into the creation of "Batmania '89".
The next portion of the kit features copies of various Batman-related articles. Not really meant for reading due to their quality, these were likely included just to help reinforce the idea that "Batman" was going to be a true event in the public's eyes. (And I love the bit from the Barometer article that says "with or without Nicholson as the Joker"... Thank goodness that little rumor turned out to be true!)