Thursday, June 26, 2014

Special Feature:
The Newspaper Advertising Campaign
For Batman's Theatrical Run

Another new feature to celebrate the 25th Anniversary of Tim Burton's Batman! When Batman hit theaters back in 1989, there were no such things as, Fandango, or Google to find which of your local cinemas might be showing the film. Nope- If you wanted to know when and where to see a new movie back then, your best bet was perusing the Entertainment section of your local newspaper. I have no clue if this is still the case (as I haven't looked through an actual newspaper in years), but back when I grew up, the paper was our number one source for movie theater info.

I loved checking out all the ads for current films back then. Judging which were going to be the "big films" by the size of their ad, cutting out my favorites & sticking them to my wall, and monitoring which flick's dwindling advertisement space would indicate its imminent arrival at the cheapy theaters. Ah, memories...

Of course with it being one of the biggest box office films of all-time, Batman had quite an extensive array of print ads during its theatrical run; From the tiny 1" x 1" column blurb to the full blown broadsheet. Presented here today is an archive of those ads, each one reproduced from original ad slicks to offer the best quality possible. Enjoy!

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